Over 30 years ago, the Reef brand was born from the entrepreneurial minds of the Aguerre brothers. With an innate love for beach and surf culture, Fernando and Santiago longed to turn that passion into a lifestyle brand built on the ideals, values and cultural influences of their home in South America. From those roots, in 1984, the brothers first set up production of their now iconic Reef sandal that made the brand the leader in open-toe footwear.
Since then, the vibrant culture, scenery and beautiful people of the exotic setting of Latin America have become the backdrop of this global icon in the surfing community and an integral part of Reef’s DNA.
Inspired by the “just passing through” mentality of surf culture and the adventurous souls of lovers of the ocean and its sports – Reef’s brand identity draws on traveler spirit to create a casual lifestyle line of footwear as well as apparel for both men and women that marries fashion and function for life on the go. Paying special attention to social responsibility and environmental sustainability, Reef uses a host of eco-based materials to continually deliver versatile, comfortable and multi-functional products for the traveling surfer in all of us.
For her, try a mainstay style of flip-flops like the Reef Ginger 30 Year Sandal and for him, the Reef Leather Smoothy Sandal is guaranteed to impress – with its full grain leather strap, footbed with comfortable Reef polyester lining Classic Smoothy construction, Reef-Flex triple density EVA construction with anatomical arch support, highly abrasion resistant, and molded Reef rubber non-marking outsole, it’s the total package!
In addition to its top of the line product line, the Reef brand is also well known for an ambassador program that supports some of the best wanderers and wave riders around the globe and their humanitarian outreach program “we heart”.
While still maintaining their “just passing through,” sliding gracefully between countries, from beaches to cities and different cultures around the world, mindset and style – at the heart and soul of Reef is the desire and passion to make a positive impact on the local people and communities that they meet along the way. To the brand’s founders, followers and ambassadors this is the most fulfilling part of the journey and they truly do have a deep connection to all of the places that they visit and a mutual respect for the natural world.
The “we heart” mindset and efforts are designed to strengthen the people in the places where reef and its global ambassadors travel and surf, from our own local, coastal communities to those in the developing world.
Want to get involved? Reef openly invites you to join #reefweheart and get involved with helping people in need wherever you may be just passing through…